What to prepare before a website project
· Stephen O. Olawumi
A website moves faster when the brief is concrete. That is true of a 24-hour package and of a build that needs several weeks. Olastep Networks can start from a conversation, but the work is cleaner when a few things are already decided.
The offer, in one paragraph
Write what the business does, who it is for, and what a visitor should do next: call, send a WhatsApp message, book, or buy. If that paragraph is fuzzy, the homepage will be fuzzy too.
The name, the logo, and the colours
Send the logo as a file, not a screenshot of a screenshot. If you have brand colours, send those as well. If you do not, say so. Inventing a second logo during a launch usually wastes the day.
The pages you actually need
Most businesses need a home page, a clear description of the service, proof that the business is real, and a way to make contact. A shop needs products. A clinic or consultant may need booking. Extra pages can wait.
Real words
Placeholder sentences are obvious to customers. Even a rough draft in your own words is better than a page that could belong to any company in the category.
Domain and access
If you already own a domain, know where it was registered. Launch day is the wrong time to discover that nobody can log in. If you do not own one yet, that can be sorted as part of the project.
Bring those pieces to the first conversation. The scope — a rapid package or a longer timeline — is much easier to judge.